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· Culture · · T. Maria Cruz · P. Carla Pires

Catarina Furtado

«My emotional balance comes from giving myself to the "other”»

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A voice that unites us in our desire to become better people. A voice that has brought us great moments on television (as an actress and as a presenter). A voice of change. A voice of comfort. A voice that moves us when we hear it. Catarina Furtado is one of Portuguese television’s iconic faces. She is dedicated to humanitarian causes. She is a Goodwill Ambassador for the United Nations Population Fund (UNFPA) and founder of the Corações Com Coroa (Hearts With Crowns) Association (CCC). She is a woman of action. Supporting girls, young women and women is one of her main aims – rebuilding their lives. She knows how to listen to others. She is interested in their stories. She is a modern-day leader. Love and humility are two characteristics that define her very well. She fights for human rights. She gives people a platform. Catarina is, without a doubt, a woman of causes.
What are you like off screen?
When I’m not working in my job as a communicator, I’m doing voluntary work, either through my mission as a Goodwill Ambassador for the United Nations Population Fund, or as president and founder of the non-profit organisation and NGDO Corações Com Coroa (Hearts with Crowns). I also accept many of the invitations I get to give talks in schools on the subjects of human rights and gender equality. My priority when it comes to filling my days is, of course, making time for my teenagers (as long as they agree to it!). I also take care of my mental and physical wellbeing, regularly attending Pilates classes, walks, cultural programmes and getaways with girlfriends. 

You’re a woman of causes.What drives you?
Being able to contribute every day, through my profession and my status as a privileged member of society, in an attempt to improve the living conditions of those in situations of social vulnerability. It’s a life purpose. I only feel complete and balanced if my footprint has a positive impact on the lives of other people, especially girls and women, who suffer the most from discrimination, unequal opportunities and choices and gender-based violence around the world and in Portugal. The fact that I have been a UNFPA ambassador for 24 years, president of the CCC for 11 years and a documentary maker for the Príncipes do Nada programmes on RTP for 18 years has given me tangible information about the reality of human rights violations and the clear notion that my unpaid work is a life mission. My life, even as a public figure, has a meaning that goes far beyond my own navel. 

You have been raising public awareness about human rights.What have you achieved and what is still left to do?
With the right people by my side (and it has to be said that there are many more people that I have met who make a real difference and who promote active, horizontal solidarity than those who only think of themselves), I have managed to achieve small, great victories through projects that put people and their rights at the centre of all decision-making. For example, by working for UNFPA and CCC in Guinea-Bissau, in different regions of the country, we have managed to reduce the number of maternal deaths, set up services in the field of sexual and reproductive health, family planning and mother and child health, and eradicated the practice of female genital mutilation. Thanks to initiatives of CCC, we have already made the dreams of 35 young women going to university come true with scholarships and bio-psycho-social support. We have also rebuilt the lives of more than 800 women. We have already reached more than 10,000 school children with the CCC Que Vai à Escola (that goes to school) project, which combats violence in dating situations and bullying, as well as menstrual poverty.

You are a UNFPA Goodwill Ambassador. After two decades, how do you view the institution’s role in the world?
Always with enormous responsibility. It is an honour to be able to amplify the voices of thousands of people (especially girls and women) who rely on my small amount of power to create synergies, to lobby political leaders, parliamentarians, NGOs, the private sector and civil society in general, in order to mitigate the immense inequalities they suffer every day. 

«I am also concerned about the present and the future of young people»

You are also the founder and president of the association Corações Com Coroa (Hearts with Crowns).Has helping your fellow human beings always been one of your goals in life?
Our work is visible and transparent, and proven through first-person testimonies. I believe that if the practice of social and corporate responsibility by companies plays an increasingly decisive role, as a choice for the DNA of the company itself, support for our projects will continue or increase (as will the number of members) and so, despite the immense difficulties associated with running an association whose profits are «only» the autonomy of the beneficiaries, I believe that we will be able to reach out even further to those who need it most.
CCC is a social enterprise and, in that sense, it has a team of paid staff who work every day to do their best and whose jobs must be guaranteed. We have six members of staff at the CCC headquarters and four at the CCC Café.
From a financial point of view, it is very demanding, but it is also very rewarding when we see lives being radically changed for the better by informing, supporting and empowering. 

As you have a deeper understanding of our country’s reality, do you think there’s still a lot to be done? Is Portugal still a poor country, from an economic point of view, in terms of mentality, in other words, do people still lack awareness of the disparities in our country and, at the same time, awareness of the realities in other countries?
There is obviously a lot to be done and I can single out the issues that concern me the most: gender inequality, which promotes violence (last year alone, 20 women were killed by domestic violence in Portugal); the pay gap, with women earning 16% less in the same professions; unequal access to positions of leadership and political participation; the volume of so-called informal work, as carers, which takes time from investing in themselves; and still a lot of discrimination when it comes to reconciling motherhood.
According to the UN, it will take 286 years in the world (including Portugal, of course) to eliminate laws that discriminate against women and girls. Women’s rights are in jeopardy. There are signs and evidence of regression, which is why we need to increase vigilance and collective action to defend fairer societies in which people and their human rights are at the centre of political action.
I am also concerned about the present and the future of young people. I feel that the education system in schools is outdated and I feel that it is a matter of urgency to empower young people with their rights in order to encourage them to exercise a more active and solidarity-focused citizenship. I think we should promote empathy literacy, the teaching of affection, in order to increase emotional intelligence as well as knowledge and critical thinking. 

What would be the ideal society for you?
More empathetic. I am convinced that my emotional balance comes from giving myself to the «other», from practising solidarity. 

Do you think that, if we wanted to, we could all find the time to be a little better to our fellow human beings?
I believe you can always find a little time for what’s good for you. But I also know that there are extremely difficult lives (and women who go out of their way, forgetting about themselves). People who know they are privileged have, in my opinion, an obligation to give more to society and, in this way, they will discover the true magic of living a shared humanity. 

Tell us, do you absorb a lot of the experience and wisdom from older people?We know that you are able to see an elderly person and «waste» time just talking to them, not ignoring them.Do you feel that, nowadays, younger people don’t pay enough attention to older people?
I can’t and I don’t want to generalise. I feel that social networks, which are the new reality, take away some of the availability to spend time with people in person, but I don’t feel that a lack of attention towards older people is a characteristic of the new generation.

«My life, even as a public figure, has a meaning that goes far beyond my navel»
You are one of the most iconic personalities on Portuguese television. You’re an actress, a presenter and a dancer. Which area fulfils you the most and why?
I am several Catarinas... A wife, daughter, mum, friend and also an author, documentary maker... I can’t choose just one. I make myself complete by giving myself intensely each time I’m living one of my different facets. 

What are you most proud of professionally?And is there still room for another project?

Without false modesty, I’m very proud of my career, which has been going for 32 years and has been built with a lot of hard work, consistency and seriousness. But I would choose my documentaries Príncipes do Nada (Princes of Nothing) about human rights. There is a lot of talk about female empowerment and feminism.

Men’s respect for women. But what is lacking from woman to woman?
What’s really missing is for everyone to choose to be a feminist and to defend, on a daily basis, the measures that promote equality and parity of opportunities and choices for girls and women, because it’s a proven fact: society as a whole will benefit from this equality. I believe in and see many examples of sisterhood. Women need to step up, but men need to let them do so. Chauvinism is deep-rooted. 

«Women need to step up, but men need to let them do so»

What does being a woman mean to you?
A woman is a Swiss Army knife. It’s very interesting to see (I have this example) that women are absolutely entrepreneurial in the sense that they fearlessly take charge. They take everything in their stride and are very unified, which makes our requirements more difficult compared to the men (she laughs).
On my missions to countries such as Mozambique, Cape Verde, São Tomé and Príncipe, South Sudan, Haiti, India, Bangladesh, Uganda, Ghana, Lebanon, Timor, Indonesia, Guinea-Bissau, Egypt, I have met women who are change-makers through and through, who take their countries forward. This is why the motto of my association is: «To support a woman is to support a family, a community, a country». 

How do you raise a child today to become a woman?
You don’t become a woman; you are a woman. You educate them by giving them the essential books, lots of real-life examples, making them believe that they really can do whatever they want and say whatever they want. That they are no less than men, even if they are told that they are and that they have less value (there are countries where two women have to go to court in order to testify against one man, i.e. a woman is worth half as much as a man). 

What are women fighting for today?
They must continue to fight for their rights, which are never guaranteed (including sexual and reproductive rights). They are currently in danger. A recent study on Generation Z in Portugal showed that women are more progressive and men are more conservative. It’s worrying, but at the same time you can be sure that women have a tendency towards conciliation and acceptance. The electorate of the new radical right parties is very male and very young. What puts women off is the populist trait of these parties, the discourse of conflict, violence, simple answers without questions, authoritarianism. Therefore, women will have to continue to fight for their rights, because these radical movements are threatening achievements that have already been made. 

What are you like as a mum?
Ask Beatriz and João and Maria and Francisco (my stepchildren) ( she laughs). 

Are you an optimistic woman by nature?
Very much so. I’m all about action. 

Are you curious?
It could be my nickname: curiosity. 

What do you most admire in a woman?
Her elastic heart. Her diplomacy. Her generosity. Her courage. Her resistance to pain. Her emotional intelligence. 

Can you identify a woman who is a reference point for you?
My daughter. 

What «ingredients» does a woman need to be successful?
To want it! And knowing exactly what she wants and how she defines the word «success». Being able to look at yourself without any pressure from the outside. Listening to and always following her intuition at the same time. 

What distinguishes an elegant woman?
When her eyes don’t lie. 

What’s the one accessory you can’t do without?
Earrings. 

A message for all women.
We are all together! 

A moment alone...
Every day, 5 minutes, it doesn’t matter where I am, but I’ll still do it.
Maria Cruz
T. Maria Cruz
P. Carla Pires
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