HAIER AT THE MILLENNIUM ESTORIL OPEN - The brand was an official sponsor and played with the number ones
Haier has partnered with Portugal's most prestigious tennis tournament as the official sponsor of the Millennium Estoril Open in the home appliances category. A global leader in the premium home appliances sector, Haier's partnership with the Estoril Open reinforces the brand's connection to sport, particularly the world of tennis, a sport with which it shares values such as innovation, high performance, dedication, and excellence.
«A global leader in the premium home appliance sector, Haier has joined the Estoril Open, reinforcing the brand's connection with sport and, in particular, with the world of tennis […]»
With the motto "Play with the Number Ones," Haier established this partnership in perfect alignment with the brand's global vision. "We were thrilled to partner with the Millennium Estoril Open as an official sponsor, as this is a prestigious event and a historic milestone in excellent sport in Portugal. Tennis is a sport that demands immense dedication, precision, and an innovative spirit—values that are in Haier's DNA. Through this partnership, we reinforce our commitment to being close to Portuguese consumers, offering them premium experiences that elevate their daily lives," emphasized João Paulo Ferreira, Country Manager of Haier in Portugal.
The Millennium Estoril Open took place from April 26th to May 4th at the Estoril Tennis Club, where Haier was present in the Food Court. This space allowed visitors to have fun, take photos in a relaxed atmosphere, and learn about some of the brand's technological innovations, including both kitchen appliances and smart TVs. Haier's commitment to zero distance from the consumer is consistent across all its products, offering disruptive, technologically innovative solutions and superior design. All this to meet the needs of the most demanding consumers and put artificial intelligence at the service of modern family dynamics.
Haier also had a presence on the tennis courts, sponsoring the referees' chairs, symbolic spaces that are highly representative of the sport.
The Millennium Estoril Open joins a prestigious list of tennis events sponsored by Haier internationally, which includes renowned tournaments such as Roland Garros, the Nitto ATP Finals, and the Internazionali BNL d'Italia. This strategic partnership underscores the brand's commitment to sports as a platform to strengthen its connection with the public and showcase its technological innovations.
With a strong international presence at major tennis tournaments and other high-profile events, Haier has been consolidating its position as the world's number one consumer appliance brand through intelligent, technologically advanced solutions that enhance consumer experience and well-being.
«The Millennium Estoril Open thus joins a prestigious list of tennis events sponsored by Haier at an international level […]»
Text: Carla Martins
Photos: HAIER