"Christian Dior: Designer of Dreams" - Exhibition arrives in Seoul and invites you into the heart of the Dior dream

After enchanting visitors in Paris, London, Shanghai, Chengdu, New York, Doha, Tokyo, and Riyadh, the exhibition "Christian Dior: Designer of Dreams" continues its global journey with a stopover in Seoul. From April 19 to July 13, 2025, the iconic Dongdaemun Design Plaza, in the heart of the South Korean capital, will host this unmissable event. In a new chapter of the exhibition, carefully orchestrated by curator Florence Müller, the brand celebrates more than seventy-five years of effervescent creativity, retracing the fascinating history of the House of Dior through an immersive scenographic journey, masterfully designed by architect Shohei Shigematsu of the prestigious firm OMA.
This spectacular odyssey reveals the history of Dior, from its origins to the present day, including the iconic New Look and the designer's contemporary reinterpretations. Through a unique staging, the exhibition immerses visitors in the world of Christian Dior, somewhere between dream and reality, where every detail tells the story of the designer's love for flowers and gardens, the excellence of his ateliers, and his passion for the sumptuous balls and parties that marked his era.

This is a journey where the elegance of the past meets the modernity of today's creation, reinforced by an exceptional collection of haute couture designs and rare archival documents, which harmoniously dialogue with the works of essential Korean artists. Talents such as Kim Hyun-Joo, Soo Sunny Park, and Zadie Xa bring a fresh perspective, enriching this Maison's celebration of the creative and contemporary energy of the Korean art scene.
Thus, for the first time, the space dedicated to Lady Dior reveals reinterpretations of this object of desire created exclusively by figures from the Korean artistic sphere—nine for the Dior Lady Art project, and seventeen for the Lady Dior As Seen By concept—a multitude of fascinating partnerships that strengthen and expand the powerful ties established between the House and this captivating country. Throughout the rooms, the exhibition also pays homage to the art of perfume, another passion dear to Christian Dior. Precious bottles, iconic portraits, and memorable objects mingle with the dresses worn by ambassadors of the House's most emblematic fragrances, such as Rihanna for J'adore or Natalie Portman for Miss Dior. These moments of grace, where elegance becomes art, are all testaments to the magic that emanates from each Dior creation, where sensuality, refinement, and timeless beauty blend together.
«Christian Dior: Designer of Dreams», in Seoul, is not simply an exhibition, but an invitation to the heart of the Dior dream.

Text: Carla Martins