João Paulo Ferreira - Country Manager of Haier in Portugal

Brands that connect when we need to disconnect

Contemporary society is increasingly driven by a frenetic lifestyle and the relentless pursuit of results. More is demanded in less time. This urgency dictates the pace of our lives, making it essential to reflect on the need to slow down and cultivate a more balanced existence.
The slow living movement emerged precisely with the intention of reshaping routines and prioritizing personal and professional well-being through more productive time management. The premise of this philosophy is to slow down in order to achieve a greater connection with life. But more than slowing down, it's about making room for moments that elevate personal fulfillment and impact, directly or indirectly, our professional performance. Let's just say that to connect with what truly matters, sometimes you need to disconnect.
In this context, technology plays a strategic and crucial role in offering solutions that simplify routine tasks without compromising the pursuit of balance.
This is precisely where Haier's connectable solutions excel. Its DNA as the "World's No. 1 in Large Home Appliances" is reflected in its mission to put technological innovation, connectivity, and artificial intelligence at the service of consumers, anticipating their needs and desires while simultaneously giving them more time to do what they enjoy. By integrating smart appliances into a single platform, such as the hOn app, consumers can manage their homes efficiently, reducing the time spent on household chores, saving energy, and making room for moments that contribute to their well-being.
With scheduled adjustments and remote monitoring, a harmonious environment is created, freeing consumers to enjoy moments of true disconnection, worry-free. Haier's connectable solutions thus play a crucial role in a balanced lifestyle, as technology works in the user's favor and acts as an ally, ensuring greater autonomy and freedom. Because in an increasingly fast-paced world, it's good for brands to help us disconnect… by connecting ourselves.

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