Inês Pilar, CEO and Founder ofClínicaMédica Inês Pilar - «We have shifted the paradigm of aesthetic medicine.»

It was in the beautiful city of Esposende that ClínicaMédicaInês Pilar first came into being. Founded by physician Inês Pilar, a specialist in aesthetic medicine, it was created to elevate aesthetic medicine to a level of exclusivity and naturalness. More than just a clinic, this is a luxury and wellness destination.

Tell us a little about how ClínicaMédicaInês Pilar first came about. 
More than just a project, the clinic came into being as an expression of my approach to medicine: offering close guidance, natural results and an experience that values each patient in their entirety. I wanted to create a space where every detail reflected this commitment – genuine care, continuous guidance and harmonious results.
When the time came to choosing the right location, the choice was obvious: Esposende. An elegant city in northern Portugal, by the sea and surrounded by nature. A place that perfectly reflects the clinic’s concept – sophistication, authenticity and balance.

What is the concept behind this clinic and what sets it apart?
The clinic stands out for offering truly personalised medical care. We do not work on the basis of isolated procedures, but rather on a holistic plan designed for every patient. What sets us apart is our ability to combine science and art, health and aesthetics, always with naturalness as our guiding principle. The aim is for every person to feel rejuvenated and confident, without losing their identity.

What specialities do you offer and which one is the most popular? 
We have exclusive protocols for facial and body aesthetics. The most popular is facial rejuvenation, followed by protocols for improving skin quality and weight loss, both of which are also very highly valued by our patients. We use advanced techniques in these programmes, such as the botulinum toxin application, collagen biostimulators, hyaluronic acid fillers and state-of-the-art medical equipment, such as Morpheus, Lumecca, Exilis, Emtone and Aquapure. To complement all this, we also offer assistance in key areas such as medical weight loss, nutrition, dermatology, and psychology. These treatments, which are expertly carried out with elegance and precision, restore freshness, balance, and naturalness to the appearance of each patient.

“What sets us apart is our ability to combine science and art, health and aesthetics, always with naturalness as our guiding principle.”

Do you think aesthetic medicine is overrated or, on the contrary, still underrated? 
I believe that aesthetic medicine is still underrated. There is some prejudice and a reductive perception of its true essence. In reality, when practised well, it is all about health, self-esteem and caring for the natural ageing process. It is about giving patients back the pleasure of recognising themselves in the mirror, in harmony with their own image.  

What kind of results are people hoping to achieve the most?  
The aspirations of patients are clear: to regain a more youthful and well-rested appearance, while always preserving naturalness. The greatest compliment we can receive is when someone remarks, “You look great,” without actually realising what has been done. It is precisely this subtle, elegant and invisible aesthetic that defines us.  

How does the clinic combine health, wellness and aesthetics under one roof? Organically. I have always been aware that aesthetics without health is meaningless. For this reason, the clinic offers medical consultations, psychological guidance and wellness programmes that complement aesthetic treatments. Every patient benefits not only from aesthetic solutions here, but also from a comprehensive experience that addresses the body, mind and image.

In addition to aesthetic procedures, the clinic also offers skincare consultations. How important is this personalised treatment for skin care and health? 
Skincare is the foundation of everything. There is no point in investing in advanced procedures if the skin does not receive proper and consistent daily care. Skincare consultations allow us to assess each skin type in depth, personalise routines and select the most suitable products. This is a fundamental part of enhancing the results of medical treatments, preventing premature ageing and ensuring that every patient achieves healthy, radiant and balanced skin over time.

«I believe that aesthetic medicine is still underrated.»

What are the greatest challenges in bringing together medical practice with managing an aesthetic medicine clinic? 
It’s a daily challenge. Clinical practice requires dedication and precision, while managing the clinic requires strategic vision and the ability to lead. I’ve always had an entrepreneurial spirit, and it’s precisely this duality – between being a doctor and a manager – that makes me feel complete and which I truly cherish. 

In a constantly evolving sector, how do you keep up to date with new techniques and trends? 
Keeping up to date is part of my routine. I attend national and international conferences, take advanced training courses and travel to observe innovative practices. This is an ongoing commitment: to offer patients the best that is available, while always ensuring safety and elegance.

What impact do you feel the clinic has had on Esposende and even on the country?
I feel that the clinic has brought something truly ground-breaking to Esposende, enhancing what the city already has to offer: sophistication, authenticity and excellence. We have shifted the paradigm of aesthetic medicine – it is no longer just those seeking exceptional care having to travel to large urban centres; today, it is people from those same centres who travel to us, in search of a unique experience and who, at the same time, discover in Esposende the tranquillity and beauty that make this experience even more special.

What habits do you believe to be essential for keeping healthy on a daily basis? 
True elegance lies in consistent habits. Good sleeping habits, a balanced diet, regular exercise, stress management and preventive medical consultations and treatments are key. And, of course, taking care of your skin every day with a suitable skincare routine. These simple yet regular habits are the secret to a long, healthy and elegant life.

«The aspirations of patients are clear: to regain a more youthful and well-rested appearance, while always preserving naturalness.»

Text: Carla Martins
Photos: Ana Nogueira