VillaseGolfe
· Economy · · T. Carla Martins · P. Nuno Almendra

Paulo Abrantes

Villas&Golfe Adv. PUB HOMES IN HEAVEN Adv.
Vidago Villa Adv.
PMmedia Adv Adv.
P. Nuno Almendra
Paulo Abrantes continues to embrace the General Management of DECISÕES E SOLUÇÕES Group with his usual excellence. A market leader in Portugal, the company currently has a network of 600 shops and more than 6,000 employees, split between 12 brands. Two decades on and with his sights set on the horizon, care and concern for others continues to be his driving force.

Does seeing DECISÕES E SOLUÇÕES Group celebrate its 21st anniversary hold any special meaning for you?
Marking two decades of existence always has a special meaning, particularly because over the last 21 years we have been establishing our presence in the market in the areas of credit brokerage, insurance brokerage, real estate consultancy, real estate investment, the automotive sector, as well as travel and tourism. We operate in sectors of great importance for the population and we are market leadersin the areas of creditbrokerage, insurance brokerage and real estate consultancy. I’m very proud to be able to say that we have been meeting our commitments and continue to achieve the ambitious goals we have set ourselves, always with the future on the horizon.

In the first half of the year, the group’s turnover grew by 50%, its revenue rose to more than 1300 millions Euros, it did business with 46,000 new customers and opened 50 new shops. Was being a giant always in your plans?
Our strategy has always been fuelled by ambition. We want to reach 800 shops, have 12,000 employees by the end of 2025 and increase the number of customers satisfied with our advisory service, which currently exceeds 600,000 at a national level. If that’s wanting to be a giant, then yes, it’s always been part of our DNA and of our plans.

In such a competitive market, what is the key to continuing to stand out from the crowd?
Despite being a competitive market, we have been carving out our own path. I’m not aware of any other consultancy group that has 600 shops in our country and operates in as many areas of activity as the Grupo DS. I would go so far as to say that we have no competition and we have never been concerned about that. The holistic way in which we work, the care with which we attend to the needs of our customers and meet their expectations are differentiating aspects of our operations in the various areas in which we are involved.

Portugal is a country that is increasingly attractive for the luxury market. From your point of view, is this a trend that will continue over the years to come?
The luxury real estate market in Portugal is indeed in good health and continues to grow above average, with the value of properties in this premium segment on the rise. And anyone who wants to buy or invest in this real estate segment in Portugal also wants to benefit from everything the country has to offer. New working models have allowed many qualified professionals of various nationalities to come to Portugal to take up residence and continue working for their companies of origin, which has had a direct impact on the development of new investor profiles in the luxury market. I believe this is a trend that is likely to continue in the near future.


You recently created the Academia de Formação (Training Academy), a brand with the purpose of developing the skills of your network of employees. To what extent has this brought about business differences for the group?
Our priority has always been to train all the employees of the various brands in the group. With this academy, our aim is to improve this area even further. We are committed to certified training given by certified professionals, which enables all employees to be properly trained, prepared and qualified, in accordance with their area of activity, with the aim of being able to provide our customers with outstanding service.

In essence, helping to improve the living conditions of people seems to be part of your purpose in life, and we can point, for example, to your support for different causes and associations, and in particular the Sara Carreira Association...
We have always been concerned about those who need it most. As part of our social responsibility, which is a priority for us, we have supported a number of important associations and causes for greater social inclusion. For several years we have supported the Gil Foundation, Corações com Coroa and we are currently a benefactor of the Sara Carreira Association. It is essential that companies commit to this type of contribution, humanising their operations and creating a greater spirit of solidarity within organisations.

Who is the man behind the Managing Director of DECISÕES E SOLUÇÕES Group?
A simple man, who started working at the age of 18 and who strives to make himself useful and to help others to have a life that is a little better. 

What do you prioritise in life? What is really important to you?
I devote almost all my time to my family and work. I like challenges and embarking on new projects that can help improve other people’s lives. I think the important thing is to never regret anything that I haven’t done and to enjoy life to the full. At the end of the day, the most important thing in your life will be everything you have done for other people.

At this point in your life, both personal and professional, have you ever felt the need to take stock? To redefine your course?
Ever since I turned 40, I’ve made a habit of taking stock every six months of what I’m doing and also of what I want to do. I know that no one can last forever, not least because we all have an expiry date, so as long as I’m healthy, my intention will be to make the Grupo DS grow even more in Portugal and to start preparing its internationalisation process soon.

And when will that be?
We will begin the process of internationalisation as soon as we reach 800 shops in our country, which in principle will happen at the end of next year or the beginning of 2026.


«Our strategy has always been fuelled by ambition.»
Carla Martins
T. Carla Martins
P. Nuno Almendra
Cookie Policy

This site uses cookies. When browsing the site, you are consenting its use. Learn more

I understood