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When global investment manager Schroders was looking to reinvent one of its hotels, the former Magic Circus, and giving it a new identity, it turned to Moment Factory. The company didn’t let it down. With a creative approach, inspired by the experience they already had in themed attractions, and adapting immersive design practices for a variety of industries, the team achieved an original concept with interior design, digital content, lighting and sound design, thus creating multimedia environments that transport guests into a fantastical world of immersive stories. Tétris Design & Build brought the scenography to life and Maison Numéro 20 was charged with the decoration of the reinvented spaces.