The 76th Cannes Film Festival is edition has count on the official partnership of the BMW brand, which presented a selection of more than 200 100% electric vehicles, in addition to the new BMW XM models, with plug-in hybrid driving. The landscapes of the South of France, the area in which the cinematic encounter took place, have provided an inspiring setting for the brand to introduce an action-packed new production by BMW Films, alongside the launch of the innovative THE ICON vessel. Creating a blend of luxury, sustainability and innovation, BMW maked its mark for the second consecutive time at one of the best known events on a global scale.
