So many times, we have watched films in which we have seen Rolex watches on the wrists of the characters. The brand has always maintained close ties with the world of cinema. Today, with the support of cinematic artistic excellence, Rolex encourages the preservation and transmission of the cinematic arts. It celebrates the progress of living legends and young talents through its testimonials (Martin Scorsese and James Cameron) and its partnership with the Academy of Motion Picture Arts and Sciences. Recently, for the Oscars, Rolex presented the Geneva Greenroom, an immersive experience for which the brand develops an original décor each year. This time, the Greenroom’s design emphasises the plant world, a celebration of nature. For this space, they used materials such as sustainably sourced fibre, ceramics and glass in a meticulous approach. The Oyster Perpetual Day-Date 40 in 18-carat Everose gold, with an ombré slate dial, was on display in the Greenroom. A fascinating watch. The Day-Date is made only from precious metals. Like legendary films, it claims its own place in history.
