Italian luxury brand Fendi, from the LVMH group, is on the rise and is going to bolster its production capacity. Although it has just opened its first flagship store dedicated to its furniture range in Milan, it has confirmed the creation in the autumn of a new factory in Fermo, in the Marche region, known for specialising in footwear. The brand’s CEO, Serge Brunschwig, has announced to the local press that Fendi will transfer all activityin its current production facility located in Porto San Giorgio to Fermo. Production will now take place in the new ultra-modern facility, designed to be sustainable, which is expected to employ around 300 craftsmen.