Reinventing
the past in order to look to the future is the guiding principle in the life of
Ana Piquete, the CEO of UNISSIMA Home Couture and of Comopi Kitchen Design.
Born into a family with a tradition of four decades in the furniture industry,
Ana grew up listening to lessons in precision and method, close to the
materials, close to the clients. The business that seduced generations of her
family lineage has become ingrained in her and today she knows that those
afternoons spent in the factory served as a springboard for the creation of her
own business. Wherever she works, she guarantees the finest materials and
exclusive designs, tailored to each client. The two brands she is coordinating at
the moment are a harmonious combination and Ana doesn’t hide her desire to go
international. As the entrepreneur says, «to be a woman is (...) to roll up
your sleeves and go into battle», and that’s what she has done.
Founder of UNISSIMA
· · ·
Ana Piquete
«To be a woman (...) means to break down barriers»
Taking
a look back at your academic background, you have a degree in business
management. How did you make the transition to interior
design?
It was a transition that came naturally, as it was the continuation of a family business. In other words, it wasn’t a radical change, because I’ve always been involved in this sector. That’s also how I combined the know-howof my academic training with the knowledge acquired in the family business over the years.
You are the CEO of UNISSIMA Home Couture, a Portuguese interior design brand.How would you describe your work and what goals do you want to achieve within the next five years?
UNISSIMA Home Couture puts the concept of new-traditional into furniture and interior design, combining experience, innovation, know-how, creativity, tradition and contemporaneity. Since 2015, when it was founded, we have been working hard and investing heavily in the quality of our pieces. We have just opened a space in Soure, covering 3000 square metres, and next year we are preparing to open another one in the Algarve, while also pursuing our internationalisation plans.
We are always looking to the future with great ambition, but above all with a focus on client satisfaction and the quality of our products.
Is there one project that you particularly remember and that ultimately propelled UNISSIMA towards success?
Every project is different, each has its own specific characteristics and is tailored to each client’s taste. What’s most important is the quality with which we create the projects, combining them with exclusive designs, which makes us a renowned company in the luxury furniture market today.
How do you avoid creating repetitive, mass-market environments?
The fact that we have different clients makes each piece unique. It is this customisation that brings added value to each project, providing our clients with a sense of exclusivity.
Are business managers allowed to fail?
I believe that in order to be successful business managers we have to fail, because this means we learn, it means we gain experience. This is the only way we grow, learn and want to do better.
«Improve (...) female representation in senior leadership positions»
It was a transition that came naturally, as it was the continuation of a family business. In other words, it wasn’t a radical change, because I’ve always been involved in this sector. That’s also how I combined the know-howof my academic training with the knowledge acquired in the family business over the years.
You are the CEO of UNISSIMA Home Couture, a Portuguese interior design brand.How would you describe your work and what goals do you want to achieve within the next five years?
UNISSIMA Home Couture puts the concept of new-traditional into furniture and interior design, combining experience, innovation, know-how, creativity, tradition and contemporaneity. Since 2015, when it was founded, we have been working hard and investing heavily in the quality of our pieces. We have just opened a space in Soure, covering 3000 square metres, and next year we are preparing to open another one in the Algarve, while also pursuing our internationalisation plans.
We are always looking to the future with great ambition, but above all with a focus on client satisfaction and the quality of our products.
Is there one project that you particularly remember and that ultimately propelled UNISSIMA towards success?
Every project is different, each has its own specific characteristics and is tailored to each client’s taste. What’s most important is the quality with which we create the projects, combining them with exclusive designs, which makes us a renowned company in the luxury furniture market today.
How do you avoid creating repetitive, mass-market environments?
The fact that we have different clients makes each piece unique. It is this customisation that brings added value to each project, providing our clients with a sense of exclusivity.
Are business managers allowed to fail?
I believe that in order to be successful business managers we have to fail, because this means we learn, it means we gain experience. This is the only way we grow, learn and want to do better.
«Improve (...) female representation in senior leadership positions»
In
2010, you created Comopi Kitchen Design with your brother.Is
the essence of this project to make furniture from the best wood on the market?
We want to provide the best possible quality with every piece we make, and it is this quality that sets us apart in the market. Each project is the result of a close collaboration between clients, designersand artisans, and has one main goal: to be everything the client has always dreamed of.
How do Comopi and UNISSIMA complement each other?
The two brands were created precisely for the purpose of complementing each other. Comopi designs and manufactures kitchens, wardrobes and bathrooms, and UNISSIMA provides all the decoration. This combination is an added value for our clients and their projects because we are able to provide an integrated response to their needs.
What drives you these days?
The same thing that has always driven me since I decided to take on this project: the continuous improvement of product quality, the increase in the number of stores and, above all, client satisfaction, without ever forgetting the need to innovate and create concepts.
What does being a woman mean to you?
Being a woman is, as they say, rolling up your sleeves and going into battle. Above all else, I’m a practical, purposeful woman who believes in her abilities and her values. But being a woman also means breaking down barriers, achieving new goals and doing more and better.
What are women fighting for today?
The number of women represented in various sectors of society is increasing, and they are gaining more prominence and decision-making power. This is an ongoing battle, primarily so that we can play an even more important role in different areas, particularly in terms of justice, salaries, representation in companies... The fact that the role of women has grown considerably has contributed to a change in mentalities and policies.
Is Portugal an exemplary country when it comes to gender issues, particularly in the corporate world?
We have made very positive progress, but we can still improve, especially in terms of female representation in senior leadership positions, which is still relatively low. This goes to show that there are still significant obstacles in the way of women advancing to higher levels of corporate leadership. I believe that with a continued commitment from companies, the government and society, Portugal can become an example in promoting gender equality in the business environment
We want to provide the best possible quality with every piece we make, and it is this quality that sets us apart in the market. Each project is the result of a close collaboration between clients, designersand artisans, and has one main goal: to be everything the client has always dreamed of.
How do Comopi and UNISSIMA complement each other?
The two brands were created precisely for the purpose of complementing each other. Comopi designs and manufactures kitchens, wardrobes and bathrooms, and UNISSIMA provides all the decoration. This combination is an added value for our clients and their projects because we are able to provide an integrated response to their needs.
What drives you these days?
The same thing that has always driven me since I decided to take on this project: the continuous improvement of product quality, the increase in the number of stores and, above all, client satisfaction, without ever forgetting the need to innovate and create concepts.
What does being a woman mean to you?
Being a woman is, as they say, rolling up your sleeves and going into battle. Above all else, I’m a practical, purposeful woman who believes in her abilities and her values. But being a woman also means breaking down barriers, achieving new goals and doing more and better.
What are women fighting for today?
The number of women represented in various sectors of society is increasing, and they are gaining more prominence and decision-making power. This is an ongoing battle, primarily so that we can play an even more important role in different areas, particularly in terms of justice, salaries, representation in companies... The fact that the role of women has grown considerably has contributed to a change in mentalities and policies.
Is Portugal an exemplary country when it comes to gender issues, particularly in the corporate world?
We have made very positive progress, but we can still improve, especially in terms of female representation in senior leadership positions, which is still relatively low. This goes to show that there are still significant obstacles in the way of women advancing to higher levels of corporate leadership. I believe that with a continued commitment from companies, the government and society, Portugal can become an example in promoting gender equality in the business environment