Designed by Riccardo Tisci, the creative director of the brand, Burberry presented its new Monogram collection, which celebrates its founder and the brand’s heritage through a new signature that consists of the interconnection of the initials TB in shades of Brown and beige Burberry. In fact, the collection was presented for the first time in August 2018 and Riccardo developed it in collaboration with the art director and the British graphic designer Peter Saville. At Burberry, Riccardo discovered a graphical selection of logos from the 20th century by Thomas Burberry’s files, which inspired him to create the new symbol of Burberry. The campaign was led by Gigi Hadid who made her debut in a Burberry campaign, with images and video shot by the photographer Nick Knight. Gigi shows the extensiveness of the collection, transforming herself into the four Burberry: the boy, the gentleman, the girl and the lady. Riccardo gathered a team of the best creative talent from Great Britain so that the true spirit of the collection would be captured. Among them the stylist Katy England, the art director Peter Saville, the make-up artist Isamaya Ffrench and the hair stylist Gary Gill. The Monogram collection, for men and women in ready-to-wear and prêt-à-porter is available in Burberry shops and online since May 22nd.
