Bringing All Star Energy to London Fashion Week, the Creative All Star Series is a new experience on the Converse route, which brings together a global collective of brand creatives, highlighting local talent in importante cultural moments. This event, which took place on February 14th and 15 th in Hoxton Docks, London, offered young Londoners the opportunity to gain valuable experiences and tangible tools. Consumers had the opportunity to learn, create and celebrate Converse's history, using the brand products as a display to express themselves through personalization and collaboration with various creatives. The main goal of the experience was to connect the next generation of young people from London - to inspire them to embrace their individuality and strengthen their skills through experiences that mobilize creativity and where they can exchange ideas between them.