The #HUGOYourWay motto is back with new meaning and intensity for the new HUGO 2023 spring-summer eyewear campaign. This campaign is a celebration of true individuals: those who follow their path, and their unique style without fear. As part of this campaign, HUGO Eyewear presents its new sunglasses and prescription glasses for spring/summer 2023, dedicated to rule-breakers and the boldest young people. The intense ‘Authentic’ range features exclusive models and the new HUGO 3D logo on the temples, for a strong statement.
