Lolitas are versatile, elegant and creative ballerinas. Furthermore, they are now the winners of another international prize. After IDA – International Design Award and ITS LIQUID Design Award, the brand wins, one more time, international points for its innovative design and unique concept. This time, Easy Walk Experience, Arcopedico’s Portuguese brand that represents Lolitas, was internationally awarded with The European Product Design Award, by The Farmani Group, in the category of Lifestyle and Travel/Footwear, a prize created in order to recognize and reward innovative creations and creative designers. The evaluation process for participating in this initiative is based on several criteria, including innovation, aesthetics, functionality, ergonomics, durability, impact, utility, environmental impact, mass production ability and reputation. In Lolitas’ case, the distinction is due to comfort, refinement and minimalist design for which they are already famous. With a weight of only 124 grams, these shoes encourage feet to walk, on the basis of an exclusive technology designed to adapt to the shape of the foot and distribute pressure and resting points.
