Following up to the collaboration initiative Serpenti Through The Eyes Of, in which several artists have been invited by Bvlgari to give their personal touch to this collection since 2017, this time, the Italian luxury brand intended to join the American stylist Alexander Wang, inviting him to recreate his iconic Serpenti Forever wallet. Being a limited edition of six leather wallets, with different sizes, Alexander Wang sought to create distinct models among themselves, each presenting a contemporary retelling of Bvlgari's snake. Remaining faithful to the spirit of the brand, Wang incorporated some of Bvlgari's most recognized designs: the vintage jewel that imitates a snakehead, which turned into a golden clasp in the bag. «I found the original snake-headed piece of the 1960s in Bvlgari archives», says Wang, who researched the brand's history to create the collection. «I knew I wanted to create something focused on the neglected items of everyday life when it comes to luxury, and turn it into something desirable for a global consumer of all ages», he added. Serpenti Forever models are available in mint green, snake, black and white tones. The collection was launched in the first week of September and Hailey Baldwin Bieber was the chosen model for this new campaign.
