To prove the new creative dynamic of the Portuguese jewellery, showing that there are many brands that retrieve the techniques and traditional designs, applying them to the current paradigms of design and fashion, the AORP-Association of Jewellery and watch making in Portugal promotes a showcase of 20 brands of Portuguese jewellery, on the 5th and 6th July, in Casa da Arquitetura, in Matosinhos. The event - Portuguese Jewellery Legacy – Showcase & Exhibition has a free entrance upon pre-registration and celebrates the launch of the new campaign for international promotion of Portuguese jewellery, which will be presented using display format. Parallel to the event, three talks will take place. These, will tell stories of success and trends: ' A história das nossas jóias´ (the story of our jewellery) (July 5th, 11:00), ‘Sustentabilidade – fechar o ciclo’ (Sustainability – close the cycle) (July 5th, 16:30) and Shape Up - Empreendedorismo na Joalharia (Shape Up - entrepreneurship in the Jewellery) (July 6th, 11:00).
The selection of brands for sale represents the versatility of Portuguese jewellery styles, traditional brands that present the techniques and timeless designs, such as Fernando Martins Pereira, Inês Barbosa, Jorge Silva, Portugal Jewels Tavares Alma e Coração and Amo Jóias Portugal; the Copyright design increasingly in vogue in Portugal, with the signature of Liliana Guerreiro, Joana Mota Capitão, Sopro Jewellery, Maria Leão Torres, Cris Maria Jewelry and Paula Bluemchen. Also some brands of contemporary jewellery are present, such as Cinco, Mesh Jewellery, Pekan Jewellery, Rose Blossom by Ouropa, Arte NovaJewellery, Wings of Feeling and Magajóias.
