The partnership between BMW and Relais & Châteaux is marked by the emphasis on personalization and exclusivity. These two philosophies that are based on the «pleasure of driving» and on the «pleasure of living», are closely connected to projects such as Routes du Bonheur, and the result is a new art de vivre. Behind the wheel of a German manufacturer model from Bavaria, these routes to happiness become even more exclusive and truly enjoyable. One of these routes is the Dolce Vita in Italy by BMW. This route runs from North to South and allows people to explore the luxurious Relais & Châteaux units, hidden among the olive groves and cypresses or nestled behind Renaissance façades. So, here’s the invitation: «Welcome to the country where the joys of life are raised to an art form. Travel around the length and breadth of Italy and enjoy moments of pure contemplation. Marvel at the charm of the sun-baked landscape, while exploring the most beautiful roads in the country. On the way, stop to enjoy the beautiful music, the colourful and healthy cuisine and the incredible artistic tradition of the Bella Italia». This means starting in Venice, then Florence, then Chianti, then Capri and, finally, Rome. Those who venture in this Dolce Vita will stay for two nights in each place, and in Rome, instead of just one, the stays will be held in two fascinating and distinct Relais & Châteaux hotels. La vita è davvero bella!
