Kalú Ferreira
Licínio Prata Pina
Luísa Rosas
Jewellery Designer and CEO of Luísa Rosas
She inherited a strong legacy from the art of jewellery, although she confesses to us that the legacy was passed onto her in a light and natural way. Luísa Rosas is the managing partner of David Rosas, but she is also a jewellery designer and CEO of Luísa Rosas. With a law degree under her belt, Luísa then took a postgraduate course in jewellery design, two areas that, she believes, are part of the same world. Her creations are present in Portugal, but also abroad. Although the designer refuses to mass market the brand, she intends to grow through handpicking stockists.
How do you feel about having inherited such a huge legacy from the art of jewellery?
I feel tremendous pride and a huge responsibility, but the truth is that it has been passed onto me in a light and natural way and never as an imposition. For this reason, and because knowledge of this field was passed on to me from an early age, I don’t go around thinking of this legacy as a burden, rather as a privilege. My parents handed over responsibility to me and my brother after they had assured themselves that they had given us the means.
Where did architecture and jewellery design cross paths?
They have many more similarities than differences. The line of reasoning is the same in the creative process and in the relationship of form to function. Of course, the starting and finishing points are different, but the process is similar, at least in my case. Evolution is made from design to design, prototype to prototype in both worlds, always striving for the form that responds to the variables - functionality, aesthetics, proportion, ergonomics – we are aiming for. And in both we have to know how to work with the technical limitations of the act of realising it.
The jewellery you create shows clear signs of being inspired by nature. Does this inspiration know no bounds? Does it renew itself, like nature itself?
I hope my inspiration is endless, nature certainly is. However, it’s not something that worries me. I am more worried about excess of creativity than the opposite, because the difficulty lies in the synthesis.
«I am more worried about excess of creativity than the opposite, because the difficulty lies in the synthesis»
You are also the CEO of Luísa Rosas. Is it easy to combine creativity with business?
Combining them is not easy. Each company has many variables and the creative process requires time, silence and concentration, things that are increasingly scarce. As the companies develop, I reorganise myself in order to protect this space.
Your jewellery can be found in Portugal, but also in the USA, Switzerland and Dubai. What is the next step for the company Luísa Rosas?
I do not have a vision of mass marketing for the Luísa Rosas brand, that’s not part of its DNA, and that is how we have guided it, thinking in depth about our future steps and measuring the consequences. The choice of stockists is crucial for the brand’s development and we are very happy with the path we have taken. In the medium term, one of the goals is to grow in certain countries in the European market.
