Life is beautiful!
Maria do Céu Quintas
What increases your property’s value?
Agnieszka Kijonka
‘Building Brands’
Rita Soares
CEO of Herdade da Malhadinha Nova
It
was back in 1998 that my family and I ventured into creating a project for
life, dedicated to wine production. This journey of surrender over two decades,
in an empirical way and based on our professional and life experiences, has led
to the national and international recognition of the Herdade da Malhadinha Nova
brand.
Today, a case study in many universities in Portugal, and a reference in publications and international studies, Malhadinha was recently the only project in Portugal to figure in an international publication: Best Practices in Global Wine Tourism - 15 case studies from around the world.
Scientifically, the logical path towards building a brand was naturally followed by us. Creating a brand, positioning it, maintaining it throughout its life and even reinventing it requires coherence, balance, truth, consistency and, above all else, a way of being, of thinking, of dedicating your work, your life, or even... a way of expressing your ART.
Being one of the people responsible for creating such a high profile brand and feeling that this was a «simple love story» gives me a great sense of pride, and even more so after realising that all the important steps have been taken.
And I finish with a saying of mine, which conveys a dream, a restlessness, to create and to share, because I believe in Portugal’s potential for producing excellent wines, I believe in terroir, in technicians, in incredible state-of-the-art wineries, in technology, in the difference of a country that has 250 native grape varieties different from any others in the world, I believe in the magic of combining them, of blending, and I believe that we can sell Portugal as ‘if it were jewellery’... For all this, and much more besides, «my dream is... is to produce the best wine in the world».
Today, a case study in many universities in Portugal, and a reference in publications and international studies, Malhadinha was recently the only project in Portugal to figure in an international publication: Best Practices in Global Wine Tourism - 15 case studies from around the world.
Scientifically, the logical path towards building a brand was naturally followed by us. Creating a brand, positioning it, maintaining it throughout its life and even reinventing it requires coherence, balance, truth, consistency and, above all else, a way of being, of thinking, of dedicating your work, your life, or even... a way of expressing your ART.
Being one of the people responsible for creating such a high profile brand and feeling that this was a «simple love story» gives me a great sense of pride, and even more so after realising that all the important steps have been taken.
And I finish with a saying of mine, which conveys a dream, a restlessness, to create and to share, because I believe in Portugal’s potential for producing excellent wines, I believe in terroir, in technicians, in incredible state-of-the-art wineries, in technology, in the difference of a country that has 250 native grape varieties different from any others in the world, I believe in the magic of combining them, of blending, and I believe that we can sell Portugal as ‘if it were jewellery’... For all this, and much more besides, «my dream is... is to produce the best wine in the world».
