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· Personalities · · T. Maria Cruz · P. Rights Reserved

André Jordan – Tribute

The man who dreamt up and shaped Portuguese tourism 

Villas&Golfe Adv. PUB HOMES IN HEAVEN Adv.
Vidago Villa Adv.
PMmedia Adv Adv.

Reminiscing about outstanding people and writing about them is not always an easy task. Because words can become scarce, as can pages, when in fact there is so much more to say. In this issue of V&G, an issue that is dedicated to the Portuguese Rivieras, we want to remember the admirable André Jordan – the man who created Quinta do Lago, Vilamoura and the Belas Clube de Campo, while facing so many other challenges throughout his life.
He is the man who transformed tourism in Portugal. The man who was born in Poland (in 1933), lived in Brazil (where his family sought refuge in 1940, after Nazi persecution in Europe) and spent much of his time in Portugal (he came here in 1970). In February he passed away aged 90.
The businessman devoted much of his life to real estate and tourism. Much of his life was spent in Portugal, where two of his four children were born (he was married four times) and where his grandchildren were born.André Jordan, also known as the King of Portuguese Tourism, dreamed of a top-tier resort that would reflect a unique lifestyle. He dreamt it and brought it to life. This is how Quinta do Lago came into being, in 1971, which he sold at the end of the 1980s to take on another project –Belas Clube de Campo. Along the way, he returned to the Algarve as a businessman, more precisely to Vilamoura (in 1995), to develop the Vilamoura XXI project, a destination where one of the streets was renamed Avenida Comendador André Jordan.


André Jordan, the man who transformed tourism in Portugal

In our eyes, he was always seen as a man of good taste, balance and elegance.
He was regularly featured in various opinion articles in the leading Portuguese and Brazilian newspapers, and even in V&G. He was the author of seven books, the most recent of which being Uma Viagem pela Vida(A Journey through Life). He has been honoured in Portugal, Brazil and the United Kingdom – by the Portuguese state, with the Grand Cross of the Order of Merit. He is also a Grand Officer of the Order of Prince Henry the Navigator. He has received various awards for his career, many linked to tourism. He was awarded the Gold Medal of the cities of Loulé and Sintra. He was given the key to the cityof New York. Among many other honours, in 2023 he was awarded the Grand Cross of the Order of Commercial Merit by Marcelo Rebelo de Sousa.
Jordan wrote down his story in a book. He liked to sing and dance. There may have been many other dreams and desires left unfulfilled, but one thing is for sure: André Jordan will live on in the memories of those who have always admired him. This story comes to a close, but the legacy will remain for many more pages, like a lesson in lifee, full of achievements that have marked tourism in Portugal.


Maria Cruz
T. Maria Cruz
P. Rights Reserved
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